Privacy Policy
Last Updated: November 2025
Effective Date: November 2025
1. Information We Collect
We collect the minimum information required to provide the Service and operate securely.
A. Information You Provide
- Name, email address, and account credentials
- Billing information (processed by Stripe; not stored by us)
- Content you upload or input into the Service
B. Information We Receive From Meta/Instagram
We receive only the permissions you approve through Meta Login:
- Instagram account ID
- Profile info
- Media, thumbnails, captions, hashtags, insights metrics
- Comments (if granted)
- Name/email depending on Meta permissions
C. Automatically Collected Technical Data
- IP Address, device type, browser
- Usage logs and diagnostic data
2. How We Use Your Information
A. To Provide the Service
We use your data to deliver analytics, insights, and optimization features.
B. To Improve Algorithm Eficiency
We analyze your Instagram media&emdash;images, thumbnails, captions, metrics&emdash;solely to improve accuracy of insights for your own account.
We do NOT:
- Train global models on identifiable Instagram data
- Create cross-user identifiable datasets
- Sell any data
Any internal improvements use aggregated, de-identified features only.
C. Transactional Emails
We may send required communications such as account, login, billing, and service notices.
D. Optional Marketing Emails
Sent only if you opt in.
3. Data Retention & Deletion
If you delete your account or disconnect Instagram:
- All IG media, thumbnails, captions, metrics, and AI outputs are deleted within 7 days.
We retain your email only to:
- Prevent multiple free trials
- Maintain transaction/refund records
- Prevent fraud
4. Data Protection
We use HTTPS, encrypted storage, secure tokens, AWS security, and limited admin access.
Third-party processors:
- Stripe
- AWS
- OpenAI (with confidentiality restrictions)
5. User Rights
You may request data access, correction, deletion, or export by emailing support@optimizesocial.ai
6. Children's Privacy
We do not knowingly serve users under 18.